Message from Wiley Long
President - ColoHealth

Words From Our Clients:

I have been very satisfied with my customer service from ColoHealthTim Holt was very pleasant and helpful over the phone and gave me personal and individualized advice."

Caroline Layde Robbins 
Denver, CO 

"Leslie Jablonksi's expertise, patience, and communication were of great help."

Connie Pinkerton 
Grand Junction, CO

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ColoHealth Believes in Easy-to-Understand Insurance Options - Guaranteed!


We believe in bringing you all of the important information that you need to get your health insurance coverage in place.  With special reports and updated health care reform information, we strive to make sense out of today’s health insurance industry to help you make informed decisions about your coverage. 

Now more than ever, choosing the right health coverage for you and your family can seem complicated.  The Affordable Care Act (ACA) has changed the way we buy health insurance.  We know your time is valuable, and your insurance choices are among the most important you can make. 

Our expert, friendly team at ColoHealth is certified by the Connect for Health Colorado insurance marketplace.  Whether you are looking for a health plan, premium tax credit or health savings account combined with a high-deductible health plan, we can help you find the plan that’s best for you—both on and off the exchange. 

We hope you’ll  find the wealth of information inside this special consumer guide helpful in making the complicated issues of health insurance easier to understand.

About ColoHealth

At ColoHealth, we offer hundreds of health plan options from only the highest-rated companies.  We don’t work for any one company.  We work to find our clients the right fit for them—at no charge.   
Our instant quote system will show you rates for all available plans and give you the option to apply online or print an application to fax or mail to us.

Of course, you can always contact your ColoHealth Personal Advisor by phone or email for personal assistance—before, during and after you select a plan.  For your convenience, you are invited to request a telephone appointment.  We’ll do the homework for you in preparation for your appointment.  Unlike the health insurance exchange, you’ll receive knowledgeable guidance from the same Personal Advisor for as long as you have your coverage with us.

"You were the most helpful in guiding me through the process of selecting what was right for me."

"You were very responsive when I first called, followed up well, and were patient and helpful despite me taking so long to make my decision.  You were the most helpful in guiding me through the process of selecting what was right for me.  In today's world of web-based and long-distance business, your personal touch was and continues to be important for me.

I appreciate your willingness to work with the customers, providing information online for the customers to peruse before they buy, providing choices to the customers, and assisting the customers in selecting from them.

Thanks for continuing to follow up, you have been very helpful.  I would most definitely recommend you to others.

Murali Gopalakrishnan
Computer Analyst
Superior, CO


A Word About Health Care Reform

Like any purchase, choosing the right health insurance policy is a matter of weighing the benefits and the cost.  Today’s decisions can be confusing considering the recent alterations of Obamacare.  Deadline changes, exemptions for canceled plans, penalties and tax credits are best reviewed with an independent, licensed agent. 

Unless you fit into a relatively small group of qualified exemptions, the law requires you to have health insurance for the better part of 2014.  By 2015, that health insurance must meet the requirements of the Affordable Care Act (ACA) or you will face a tax penalty.

Since ColoHealth is certified by the Connect for Health Colorado marketplace, we can walk you through your options for greater peace of mind.  You may choose to purchase a plan on the exchange (before the March 31 deadline for 2014 coverage if the deadline has not passed), review ACA-qualified plans not offered on the marketplace, or opt for a short-term plan to secure immediate coverage if your insurance has lapsed.

ACA-Qualified Health Plan Options

Based on premiums and deductibles, ACA-qualified health plans are categorized by four “Metal” tiers: Platinum, Gold, Silver and Bronze.  The higher premiums with lower deductibles of the Platinum plans are a popular choice for individuals who frequently seek medical care, while the Silver and Bronze plans fall into a lower premium range with higher deductibles for those who need fewer routine medical services.

High-deductible ACA plans can be combined with a health savings account to provide for the out-of-pocket costs of copays and deductibles and many other HSA-qualified expenses.

New adjustments to the law have made it possible for those with canceled 2013 non-ACA plans to purchase Catastrophic plan coverage if they believe ACA-qualified plans to be unaffordable.  (Previously, Catastrophic plans were only offered to young adults under the age of 30.)

More About Metal Plans

In general, Bronze plans offer the lowest premiums but have the highest deductibles, highest copayments, highest coinsurance (the part of the payment for services that you, rather than your insurance company, pay), and highest out-of-pocket spending caps.  Bronze plans are ideal for those people who are generally healthy and rarely need medical care, can afford to pay reasonable out-of-pocket costs, and are mostly concerned about the financial impact of an unexpected, major medical event.

At the other extreme, Platinum plans have the highest premiums, but also pay the highest percentage of benefits in all areas: they have smaller deductibles, smaller copays, a lower percentage for coinsurance, and the lowest out-of-pocket spending cap.  Platinum plans are especially desirable for those people with generally poor health or chronic conditions and who seek frequent medical care. 

Silver and Gold plans obviously fall in the middle of these two extremes in terms of premiums charged and benefits paid.  Therefore, it is wise to pay close attention to the details of each plan to determine which combination of premium and payment of benefits best suits your health status and budget. 

Despite the reorganization of how health plans operate, you can still purchase an HSA-qualified plan within the Metal tiers, and for many people this is the best option of all because you will not only save money in premiums, but also in taxes.

HSA-Qualified High-Deductible Health Plans

A health savings account (HSA) is a tax-favored savings account into which you can fund tax-free contributions for use in paying for medical-related costs.  When combined with a qualifying high-deductible health insurance plan, an HSA can provide lower-cost major medical protection, significant premium savings, immediate tax-savings, and a long-term investment vehicle.

HSA plans, which were first introduced a decade ago, have become the most popular plans we offer due to how much money they can save most people.  They continue to be available under health care reform—that is, many Metal plans are also HSA plans.  For more information, please see our Health Savings Accounts page.

Catastrophic Plans

Catastrophic plans under health care reform were previously only available to people under 30 or people with certain hardship exemptions.  After millions of so-called “grandfathered” plans were abruptly canceled in 2013, the Obama administration lifted the age restriction on these plans. 

These plans have very low premiums but also require you to pay most costs, other than preventive care, out-of-pocket.  Their benefits only begin paying at the point where your care has become extremely costly.  However, because government subsidies and other help are available to people whose incomes are below 400 percent of the federal poverty level, some people with financial hardships may find that buying a Bronze plan with a premium tax credit is a more economical option.

Short-Term Medical Coverage

If you have a lapse in health coverage for any reason (employment, graduation, canceled plan, waiting on ACA enrollment), a short-term plan can get you covered immediately at affordable rates.  For Colorado, the predetermined period of coverage is usually six months, with the ability to extend for another six months thereafter.  This is a popular option for many during their transition into an ACA plan.

PPO Networks

Many plans, including HSA plans, are associated with a PPO network that offers discounted pricing.  Even if you have not met your deductible, the savings from a PPO can be significant.  You can view the doctors and hospitals in all the PPO networks.  PPO networks have been affected by Obamacare, so check with your Personal Advisor at ColoHealth for details.

Insurance Company Ratings

Most people will want to go with an insurance company that has a high rating with top rating organizations (A.M.  Best, Standard & Poor’s, Moody's).  These organizations independently rate insurance companies based on their financial strength, thus giving you some assurance that your insurance company will be there when the claim needs to be paid.

As an independent broker, ColoHealth mostly deals with companies rated A- or higher, though we will let you know if substantially lower rates are available with an insurance company that has a lower rating.

"I would definitely recommend you to others because you have made it very easy."

"You were able to give me a recommendation of plans that would best suit me in one quick phone call.  Once I read a little further and understood what I needed from the info you have available online, I was able to ask you some final educated questions to make my decision.  I was surprised with how quickly you were able to get back to me.  I called late in the afternoon on a Tuesday and was able to set up a phone appointment with you the next morning.  After you answered my questions, I was able to apply on line that same day.  I was surprised to find out that I was approved in just 1 week.  It really was very easy.

I would definitely recommend you to others because you have made it very easy.

Jeanine Pia
Loveland, CO


Guaranteed Acceptance

ACA plans provide guaranteed acceptance of pre-existing conditions for coverage.  No one can be denied coverage, regardless of health status or pre-existing conditions. 

However, if you decide to purchase a non-ACA policy (Catastrophic or short-term coverage), you are not guaranteed coverage for pre-existing conditions.  You also will not be 100 percent covered for preventive care and will not receive the 10 Essential Benefits provided by Obamacare plans.

"I truly appreciate that you are accessible and return calls promptly."

"I just wanted to thank you for all of your efforts to successfully resolve the administrative problem I was having with Anthem.  You had helped me switch from a PPO plan to an HSA plan, when the billing got mixed up.  It was no simple matter and you managed to get through all of the red tape.

You have been a terrific agent, always able to answer my questions and having a thorough knowledge of your products.  And I truly appreciate that you are accessible and return calls promptly. 

Thank you again for all of your hard work and diligence and not to mention your personable demeanor.

Alaine Ginocchio
Boulder, CO


Premium Tax Credits (Subsidies)

Household incomes below 400 percent of the federal poverty level (FPL) qualify for assistance in paying for health care premiums.  Additional tax credits called cost-sharing subsidies are also available for those households with income levels below 250 percent of the FPL.

Advance premium tax credits can be submitted on the Connect for Health Colorado marketplace exchange at the time of health plan enrollment, or as a reimbursement at the end of the tax year with your tax return.  Your Personal Advisor can help you correctly estimate your income to avoid having to repay any excess subsidy you may receive as an advance premium tax credit.

Catastrophic and short-term plans do not qualify for these tax credit subsidies

Choosing an Insurance Professional

When purchasing a health insurance plan, both on and off the health insurance exchange, it is vital that you work with a licensed, independent agent who will be with you from beginning to end—and through the life of your coverage.

Unfortunately, many insurance agents work on commission and are nowhere to be found once your policy is sold.  And the government’s navigators cannot provide you with the scope of expertise to show you exactly what your options are.  By working with an objective broker who will continue to service the changing needs of your coverage and alert you to better options and ways to save money, you’ll be in a better position to confidently make decisions each year.

Colorado Health Insurance Made Easy—A Special Report

In our free report, Colorado Health Insurance Made Easy: How to Choose the Best Plan and Get Covered Quickly and Easily, you’ll learn how to choose a good broker, and you’ll even get a checklist of the six questions you should ask any broker before doing business with him or her. 
Get your health insurance from the right people at the right brokerage, and you’ll benefit in many ways.  If you get coverage from ColoHealth, here are some of the benefits you’ll receive:

  1. Direct and regular communication on the status of your application while it is in the approval process, so you’re never left wondering what’s going on
  2. Our Annual Comprehensive Policy Review.  Each year we’ll offer to review your coverage against what else is available, and let you know if it might make sense to change plans.  This could easily save you thousands of dollars over the coming years
  3. Many insurance plans to choose from, so you can find the best value now and have a choice of plans to switch to if your benefit requirements change
  4. Help with claims or any other questions or problems you may have with the insurance company, anytime
  5. Access to a true expert who can help you choose the best plan and answer any questions you may have now or in the future (not a phone bank with 150 operators taking orders!)
  6. Decades of experience as opposed to the 30 hours of scripted training government navigators receive

When you get your coverage from ColoHealth, you get knowledgeable and personal service from your own Personal Advisor, who you’ll be able to reach at any time, now or in the future. 


"Personalized emails that were applicable to ME and being able to reach someone by phone without having to go through 15 minutes of "press 1 for..." has been amazing!"

"I chose to go through your agency because I was recommended to try it by a good friend! My friend told me that he found it easy to find a good policy and that the process was made clear and easy to understand.  When I visited the website, I found it to be so.

The best part about my experience has been the personal attention that I received.  Personalized emails that were applicable to ME and being able to reach someone by phone without having to go through 15 minutes of "press 1 for..." has been amazing!
The personal approach has been key.  By phone or email, I was dealt with in a friendly and helpful manner.  I also found the website and paperwork to be straightforward and easy to understand.

I am getting my masters in Community Counseling through the University of Northern Colorado, and I have recommended this service to some of my classmates in my masters program who are looking for insurance.

Thanks so much for the great service!

Kelly Mason
Colorado Springs, CO


Wiley Long’s Personal “No-Risk, Totally Thrilled, Money-Back Guarantee”

As president of ColoHealth, I want you to have complete confidence in our service.  My team is backed by 25 years of insurance know-how, and has the one objective of serving you, not the insurance companies.

If you purchase a health insurance plan from ColoHealth and are not totally blown away by the service you receive from us—before you apply, while your application is in the approval process, and for 10 days after you receive your policy—you can cancel and receive a 100 percent refund.

We are so confident that doing business with us will save you time, money and frustration that we also offer this unheard-of guarantee: If you are unhappy with our service at any time in the future, we will personally assist you in finding coverage through a different insurance agency, at absolutely no cost to you.

If you decide you are not completely satisfied with the service you receive from ColoHealth, rest assured there will be no sales pitches, questions, forms or flaming hoops to jump through—NO explanations required.  Simply put, if we are not saving you money and making your life easier where your insurance is concerned, then we don’t deserve your business!

Here’s to your health and wealth,


Wiley Long